About me...

David E. Sutherland II, Ph.D.
Founder and Managing Director, Launch Institute
Visiting Professor, Georgia Institute of Technology

Launch Institute
P.O. Box 8047
Atlanta,Georgia
31106
USA
Phone+1.404.312.6402
David.Sutherland@launchinstitute.com
The basic human need to invent and problem-solve is the foundation for Dr. David Sutherland's work. Sutherland works with established companies to help them achieve their growth objectives by unleashing their latent innovation potential. Sutherland focuses primarily on bringing “entrepreneurship” to established mature companies. He exemplifies the need for the "ethic of entrepreneurship" to be matched with the "discipline of innovation management."
In addition to teaching at Georgia Institute of Technology, Dr. Sutherland is the Founder and Managing Director of the Launch Institute (LI). He based the founding of LI on his 25 years of corporate experience which focused on business growth. He has been an entrepreneur (founding three successful companies), a corporate executive (formerly Senior Vice President, Computer Sciences Corporation) and a trusted advisor to a automotive companies that have achieved significant business growth success. These companies include BMW AG, Nokia, Siemens Corporation, Bank of America and Eaton Corporation.
Sutherland and his team focus on converging technologies through "cross-business innovation" developing product extensions, new product and service development, and new work processes. To achieve sustainable innovation capability they address three “platforms” essential for innovation:
• Insight Platforms: How do companies identify their best business opportunitys?
• Creation Platforms: How do companies develop business ideas to take advantage of the opportunities?
• Value Capture Platforms: How do companies and ultimately derive commercial results from their ideas?
Areas of SpecializationInnovation Management Corporate EntrepreneurshipEducationPhD, University of Virginia