Creativity

Much has been written about creativity. It seems to often take on a mystical air, particularly as it relates to business innovation.

There are several basic elements to creating new ideas in businesses. The first is to have strong insights that identify unique business opportunities coming from your Sensing work. The second is to make sure your criteria for selecting ideas are clear. The third is to have a diverse team of individuals generate ideas from many points of view.

Making sure you have good “filters” to select from the wide range of ideas comes first. These filters represent your organization’s strategic ambition, market and financial goals. Launch helps you develop a set of Innovation Filters to use in idea selection and decision making.

At Launch Institute we use our world-renowned Innovation Summits to help generate a range of new product and service ideas and also build business models for those ideas. The Innovation Summits are links between the sensing and putting the rubber on the road and involve individuals who represent many points of view related to your creation objectives.

Once new product and service concepts are selected, they are taken through a Design Burst. In the Design Bursts we establish processes in your organization that nurture and refine your new ideas to the point where they become business cases ready for decision making.

To keep the new business plan from being compromised to fit your existing model, Launch Institute introduces the Launch Laboratory approach. In the Launch Labs, Cross-functional teams work independently in a series of Deep Dives utilizing Launch Concept Development tools to ensure the design integrity of the new ideas is maintained.

Having process and structure for innovation may seem counter-intuitive, but it is essential for creative progess in today's business enviornment.