User Experience: Sourcing Insights

I have written a number of times about the importance of understanding user or customer needs and desires. We have become very adept at applying a variety of tools to source new insights that might lead us to identify new product, service and business model opportunities, utilizing a toolset that includes quantitative and qualitative techniques.

It is exciting to see how different industries are applying this toolset, and this now includes the Healthcare Industry. Witness the conference being sponsored by the Cleveland Clinic this month, Patient Experience Empathy/Innovation Summit:
http://www.clevelandclinic.org/collective/default.htm

This Summit (in partnership with GE Healthcare) will focus on how organizations are better understanding the needs and desires of patients. It is being spearheaded by Cleveland Clinic's Office of Patient Experience's Director, Dr. Jim Merlino. Jim is not only head of the Office of Patient Experience, he is a surgeon.

It will be interesting to understand what tools and techniques the participants at the Summit are applying. Look for a live blog from the Summit and a future post from me that will highlight the Summit and my key Summit insights!